It's not so long ago that BP stood for British Petroleum. And the head office of this global company, is, if I'm not mistaken, still in London.
When their advertising first used the line "Beyond Petroleum" I thought it was quite clever. And forward thinking for an oil company.
Now, with the complete shift to the anonymous BP...with that line as the only definition of what those letters mean...the tactic seems more devious than I thought. The friendly little lower case letters ...bp ...and the green flower...it all suddenly seems too perfect.
BP has been running ads in the US for some time now that talk about how all our energy needs can be solved right here at home. "We have wind, we have solar, we have lots of oil.." etc.
But what is a UK-based, global company doing advocating local solutions? Isn't oil traded globally - making the issue of where it originates a total red herring?
Of course! It's all political. It has to do with BP being allowed to drill-baby-drill in more places in the US under the disguise of solving US energy problems. When in reality it will just mean more oil for global markets and more profit for BP America to send back to BP PLC.
So remember...BP stands for Being Political. No matter how positive and uplifting their ads may be.